Giving Back; We've gone beyond carbon neutral with Green Story!

Giving Back; We've gone beyond carbon neutral with Green Story!

As a slow-fashion brand, Bewildher is committed to making activewear as eco-friendly and ethical as possible.

We already plant a tree for every purchase, via One Tree Planted, that will offset 10 x more CO2 per year than is created making one pair of our leggings, so we're already carbon negative.

However, at just 10 cents per order, how could we refuse Green Story's offer to help offset carbon emissions directly related to our supply chain?

Committing to doing more was a no brainer at that cost, and according to our latest Green Story milestone, we've offset the equivalent of 22.3 transatlantic flights.


Carbon dioxide (CO2) emissions from human activities like burning fossil fuels and clear-cutting forests are rising quicker than the planet can naturally regulate, resulting in climate change. The fashion industry is one of the largest contributors to climate change and the effects are displacing millions from their homes. 

We  already use eco-friendly fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. But it’ll take some time to reduce our emissions all the way to net zero, there are still emissions which are unavoidable. This is where carbon offsets come in.

We’re tackling these unavoidable emissions by investing in offset projects such as renewable energy, forest conservation and energy efficiency. These projects prevent future carbon emissions and remove existing CO2 from the atmosphere.

We buy carbon offset credits from these projects that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products carbon neutral from ‘seed to shelf’.


You can now experience our carbon neutral journey across your entire shopping experience. Every carbon neutral product can be identified by a ‘carbon neutral’ visual on the product page. Click on the visual to see the exact amount of carbon offset for that product and explore the projects we invest in.

Carbon Neutral Products

Every purchase confirmation email has a ‘Carbon Neutral’ button so that you can click and learn more about your carbon neutral order and the communities you’ve supported through the offset projects. We’ll also send you an official Carbon offset certificate from our partner, Green Story with a unique transaction ID to ensure the validity of the offset.


We worked with Green Story to calculate the CO2 emissions from each stage of our supply chain. This enabled us to measure our carbon footprint for each product and find the best suited carbon offset projects.

 Carbon Offset Project Selection

Our approach for carbon neutrality is to offset our carbon footprint along our supply chain and have a mix of Reforestation, Renewable Energy and Community projects. We worked with Green Story to handpick projects based on their type, location, and benefits. Each project supports multiple UN sustainable development goals in addition to offsetting CO2. All our projects are rigorously verified and certified through The Gold Standard, Verified Carbon Standard (VCS) and Climate Action Reserve. These independent verifiers make sure that the projects are working to deliver the benefits they promise.

Carbon Offset Projects Certification

It’s no coincidence that these projects are creating meaningful impact throughout the communities that our supply chain touches. See where we’re contributing below:


  • Garcia River Project, California
    This Project preserves the California Redwood Forests which stores more carbon per hectare than any other forest type, and contributes to supporting the habitats of a variety of threatened species.


  • Bundled Wind Power, China
    This project consists of Jinchuan Magang and Yongchang Huangmaopo Wind Power projects to provide clean, renewable electricity to the Northwest China Power Grid.


This project provides local residents in the rural area of Zhangye, Gansu province in Northwestern China the opportunity to switch to solar cookers to use for their daily cooking tasks in place of coal powered cookstoves.

In addition to the above projects, Bewildher will continue planting a tree per purchase with One Tree Planted. One tree offsets 10x more CO2 per year than is created making one pair of our leggings! These trees are planted wherever they are needed most. We have recently planted hundreds of trees in the Philippines, Iceland and along the coast of the Salish Sea.

We wanted to go the extra mile and we’re so excited we took our next step to being climate positive with Green Story!


Zero in on Neutrality


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